NS by Noof is known for its bejewelled bags that combine architectural motifs in gold-plated brass with semi-precious stones. Combining sacred geometry with the finest material of exotic skins and semi-precious stones, Noof Al Shekar, Creative Director and Founder of the luxury brand NS by Noof, creates distinct, eye-catching pieces. And she goes even further: each meticulously hand-crafted piece is encased in 18k gold and platinum-plated solid brass frames, hand-crafted by skilled goldsmiths. Offering wearable pieces of art, her internationally selling bags are more a piece of art than just a bag.
Welcome to world of NS by Noof a world of whimsical beauty and wonder – where she invites us to live the tale of Luna – a confident, courageous and playful woman that immediately gets fascinated by the bejeweled bags which seem to share the same strong energy as her own. Luna’s love for everything beautiful is echoed as she falls in love with the creations of NS by Noof and their magnetic charm. Her journey starts when Luna is sitting on the moon, and Shoug captures her eye, as she reaches to touch it she starts to fall from the sky and in love. As she falls, she passes by a vibrant collection of Gama bags. Luna tries to catch one, of course, but gets distracted by the beautiful one of a kind Croco bag and wants it to herself. She falls further and deeper in love, but before she could understand, she was holding the Mimi bag in her hands, and Luna starts to drift through the iridescent skies. With NS by Noof by her side she feels invincible, not afraid to jump, fly and be herself. Luna embraces these beautiful treasures that are not for any woman – but a woman who is ready to shine and stand out in a world where the impossible is always possible – a world of Sheer Fantasy.